KYOCERA Ceramic Knife Sales Exceed Five Million Units

Kyocera Fineceramics GmbH

17 December 2008

KYOTO, JAPAN – Kyocera Fineceramics announced today that total worldwide sales of its ceramic knives have surpassed the five-million unit mark.

Introduced in Japan in 1984, Kyocera’s ceramic knives have steadily grown in popularity, and are now available in major markets throughout the world. Sales for the year ended March 31, 2008 totaled 640,000 knives, more than double the 290,000 sold just three years earlier. Sales outside Japan have grown 20-30% annually since 2002, with North America, Europe and Asia now comprising more than nearly one-third of the total. Kyocera is undertaking further development to meet diverse consumer requirements, and will make the products available in additional markets worldwide.

10-Year Sales History:

Fiscal Year

Annual Number of Sales

Accumulated Number of Sales

2000

137,000

1,857,000

2001

147,000

2,004,.000

2002

195,000

2,199,000

2003

253,000

2,452,000

2004

263,000

2,715,000

2005

297,000

3,012,000

2006

359,000

3,371,000

2007

505,000

3,876,000

2008

649,000

4,525,000

2009

521,000

5,046,000

After nearly a quarter of a century of continuously enhancing the materials and designs of its ceramic knives, Kyocera has virtually perfected its standard ceramic blades. Thanks to the extreme hardness of fine ceramic materials, the blades maintain their sharp edge for long periods, are easy to care for, will not leave metallic flavors on foods, and can be bleached for thorough cleaning. These unique characteristics have contributed to the growing popularity of Kyocera’s ceramic knives in recent years.

Kyocera started marketing its ceramic knives in the United States in the early 1990s. The products soon developed a reputation for superior characteristics, and recognition quickly spread from the U.S. to Europe. The unique appearance of the original white-bladed, black-handled design had never been seen before, and garnered much attention in the luxury goods market. The knives have now established a solid position in North America and Europe, and are gaining popularity in the high-end markets of Asia.

The KYOTOP series, a premium line of cutlery, aimed at European and North American markets, is an especially popular line, beautifully adorned with a Japanese “sandgarden” pattern on the blade. The FK Series, introduced in 2006, features handles in five festive colors, so consumers can express their individuality and match their personal kitchen decor.
Kyocera’s ceramic knives are currently sold in more than 35 nations throughout North America, Europe, the Middle East, Africa and Asia. The company will continue to develop this product line and enhance its global sales network so more people worldwide can enjoy the ease and quality of ceramic knives.



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