KYOCERA to Double Shipments of Ceramic Kitchen Knives
Company targets two million units per year by March 31, 2014
27 July 2010
KYOTO, July 27, 2010 — Kyocera Corporation (NYSE:KYO)(TOKYO:6971) today announced that it will boost annual shipments of its popular ceramic knives to two million units per year by FY2014* — an increase of 120% over last fiscal year’s volume of 900,000. The company will also strengthen its main manufacturing facilities for ceramic knives in order to meet expected growth in global demand. * FY2014: Fiscal year ending March 31, 2014
After more than a quarter of a century of sales, total shipments of Kyocera’s ceramic knives exceeded 6 million units in December of 2009, and are currently sold in more than 35 nations.
In recent years, demand for the company’s ceramic knives has rapidly grown. The trend of consumers demanding higher quality kitchen products, an increase in kitchen products being purchased as gifts, and the 2006 introduction of Kyocera’s Color Series have all contributed to the increased popularity and sales.
Kyocera’s retail distribution network has also steadily increased to about 8,000 stores worldwide. U.S retailers such as Williams-Sonoma, Sur La Table and Amazon.com offer Kyocera’s knives, along with Harrods in the U.K., El Corte Inglés in Spain and Galeries Lafayette in France.
Presently, the company’s knives remain highly popular in Japan, where about 70% of the company’s total are sold. However, Kyocera will aim to aggressively expand sales in the important U.S. and European markets and plans to increase sales outside of Japan to 50% of its total in the next few years.
Kyocera will continue to develop products that meet its customers’ various needs so more people worldwide can enjoy the ease-of-use, convenience and quality of ceramic knives.