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Climate is right for Kyocera sales success


09 November 2009 - “Stingy environmentalism” drives 15% sales increase for document imaging company

Document Imaging specialist Kyocera today announced a strong increase in year on year sales for the six months to September 2009, demonstrating that the company is in a good position to navigate the current cost conscious business climate. Kyocera achieved a 15% sales increase in Q2 over last year’s performance, an outstanding result. These excellent sales figures have been driven by strong performances in the public sector and the success of recently launched products in the colour range.

Sales Director Graham Cox comments: “Today’s challenging business conditions make it essential for organisations to strip uncontrolled costs out of their operations. Printing has understandably come under scrutiny and customers are looking for a complete package offering streamlined, efficient performance alongside low running and servicing costs. Kyocera’s Managed Document Service (MDS) strategy, which is supported by our comprehensive portfolio of printers, MFPs and software solutions, offers unbeatably low cost of ownership alongside high reliability and this is a message that is resonating strongly with our target markets.”

Kyocera’s strong environmental heritage, founded on its ECOSYS technology concept, is also gaining significant traction with organisations who are aiming to reduce their environmental impact:

“There is a great deal of government and consumer pressure on organisations to improve their environmental performance, as well as an understanding that reducing energy and resource consumption will also contribute significantly to the bottom line. When we present a comprehensive product range that is low cost because it is environmentally responsible, we meet two key objectives for today’s purchasers,” continues Graham.

Kyocera’s Director of Brand and Reputation, Tracey Rawling Church, believes that the company’s current success is a sign of the times: “We’re seeing a marked rise in “stingy environmentalism” with organisations keen to deploy green technology that also cuts costs. It’s a message that Kyocera has been promoting since the launch of ECOSYS in 1992 and one which has finally come of age. Our strength lies in the simplicity of our technology and the robustness of our economic claims, which are easily validated by anyone with a calculator.”

Kyocera will build on this solid foundation in the forthcoming sales period, concludes Graham Cox: “We have laid excellent groundwork and anticipate growing sales in the next six months thanks to new initiatives in the MDS market and a stronger presence in key market territories.”



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