The race is on: Kyocera Mita launches KYOTOURISMO Winter Channel Incentive

Winners will be whisked off to Marrakech

20 January 2011

KYOCERA MITA is pleased to announce the launch of its 2011 Winter Incentive programme. KYOTOURISMO will see channel partners race to achieve sales targets and scoop rewards ranging from stage prizes of state of the art technology and luxury lifestyle items, to the grand prize of a trip to the wonderful Moroccan city of Marrakech. The programme, which runs from January to March 2011, is delivered to Kyocera’s participating channel partners via a bespoke website www.kyotourismo.co.uk and will be supported by heavy Kyocera team presence within the companies. 

Following feedback from channel partners, the KYOTOURISMO promotion has been designed to be highly flexible, offering partners the reward scheme that will best work for them. Kyocera’s IT Channel Sales Manager Charlotte Elmer explains: “Our partners told us that they found “one-size-fits-all” promotions didn’t always work for them. KYOTOURISMO can be tailored for each channel partner to offer different prize types and achievement levels. This increases levels of participation and competition amongst sales teams and maximises the chances of success.” 

KYOTOURISMO encourages participants to be the first to achieve their sales target among their peer group by offering the highest value prizes for those that get there first. To encourage continued focus once the first prize has been won, second and third level prizes are also available. “This approach ensures that it’s not just the star salesperson that scoops all the rewards,” explains Charlotte. “To achieve the grand prize, both company and individual sales targets must be met, so there is an element of teamwork there as well.” 

The Winter Incentive is part of Kyocera’s push to achieve another record-breaking year: “We have high sales targets for the final quarter of the financial year,” continues Charlotte. “KYOTOURISMO will help us in our challenge to exceed those targets and grow our presence with our key channel partners.”



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